Deep brown

#7b524c

Hex, rgb, cmyk and Pantone values for deep brown, with shades, tints, matching colors and free print quality patterns.

Deep brown is a deep red that reads rich. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Deep brown color values

Every conversion for #7b524c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7b524c
RGB123, 82, 76
HSL8, 24%, 39%
HSV8, 38%, 48%
CMYK0%, 33%, 38%, 52%
Lab39.19, 16.33, 10.49
XYZ12.49, 10.77, 8.26
Decimal8081996
Web safe#666633
Pantone4985 C
Pantone4985 CHex#7b524cRgb123 82 76Cmyk0 33 38 52Lab39 16 10Darker#261917Deep#4f3531Lighter#a1746e

Shades of deep brown

Tints of deep brown

Colors that go with deep brown

Deep brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 33, 38, 52.

The same color needs a different cmyk build depending on the paper. Here is #7b524c on both.

Coated stockgloss or silk, C
0 33 38 52
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 34 39 58
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep brown in css

Copy #7b524c straight into your stylesheet.

.background { background-color: #7b524c; }
.text { color: #7b524c; }
.border { border: 2px solid #7b524c; }

How deep brown looks on light and dark

Deep brown and accessibility

Contrast ratios for #7b524c against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.66:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.15:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #7b524c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep brown on a business card, sticker and pattern

A quick look at how #7b524c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep brown into a seamless pattern

Four patterns built from #7b524c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #7b524c come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.