Purple

#7b0b5d

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid pink at 316 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #7b0b5d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7b0b5d
RGB123, 11, 93
HSL316, 84%, 26%
HSV316, 91%, 48%
CMYK0%, 91%, 24%, 52%
Lab27.41, 50.99, -17.81
XYZ10.26, 5.24, 10.83
Decimal8063837
Web safe#660066
Pantone2425 C
Pantone2425 CHex#7b0b5dRgb123 11 93Cmyk0 91 24 52Lab27 51 -18Darker#38052aDeep#5e0847Lighter#b4198b

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 91, 24, 52.

The same color needs a different cmyk build depending on the paper. Here is #7b0b5d on both.

Coated stockgloss or silk, C
0 91 24 52
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 88 26 58
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #7b0b5d straight into your stylesheet.

.background { background-color: #7b0b5d; }
.text { color: #7b0b5d; }
.border { border: 2px solid #7b0b5d; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #7b0b5d against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.25:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.05:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #7b0b5d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #7b0b5d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #7b0b5d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #7b0b5d come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.