Dark magenta

#7b00a9

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep purple with a rich cast. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #7b00a9, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7b00a9
RGB123, 0, 169
HSL284, 100%, 33%
HSV284, 100%, 66%
CMYK27%, 100%, 0%, 34%
Lab31.98, 65.36, -58.21
XYZ15.33, 7.08, 38.09
Decimal8061097
Web safe#660099
Pantone527 C
Pantone527 CHex#7b00a9Rgb123 0 169Cmyk27 100 0 34Lab32 65 -58Darker#2d003dDeep#4a0066Lighter#a90ce4

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 27, 100, 0, 34.

The same color needs a different cmyk build depending on the paper. Here is #7b00a9 on both.

Coated stockgloss or silk, C
27 100 0 34
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
29 96 4 40
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #7b00a9 straight into your stylesheet.

.background { background-color: #7b00a9; }
.text { color: #7b00a9; }
.border { border: 2px solid #7b00a9; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #7b00a9 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.70:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.42:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #7b00a9 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #7b00a9 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #7b00a9 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7b00a9 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.