Purple

#796b9c

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a muted purple at 257 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #796b9c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#796b9c

RGB121, 107, 156

HSL257, 20%, 52%

HSV257, 31%, 61%

CMYK22%, 31%, 0%, 39%

Lab48.24, 16.21, -24.56

XYZ19.14, 16.98, 33.72

Decimal7957404

Web safe#666699

Pantone667 C

Shades of purple

#6e6090 #635782 #584d74 #4e4466 #433b58 #39324a #2e283c #231f2e #191620 #0e0c12

Tints of purple

#8579a5 #9286ae #9e94b8 #aba2c1 #b7b0ca #c4bdd3 #d0cbdc #dcd9e5 #e9e7ef #f5f4f8

Colors that go with purple

Complementary#8e9c6b Analogous#6b769c Analogous#926b9c Triadic#9c796b Triadic#6b9c79 Split complementary#9c926b Split complementary#769c6b

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 22, 31, 0, 39.

The same color needs a different cmyk build depending on the paper. Here is #796b9c on both.

Coated stockgloss or silk, C

22 31 0 39

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

24 33 4 45

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #796b9c straight into your stylesheet.

.background { background-color: #796b9c; }
.text { color: #796b9c; }
.border { border: 2px solid #796b9c; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #796b9c against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #796b9c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #796b9c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #796b9c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #796b9c come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.