Purple

#790b6b

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple sits in the pink band, deep and vivid. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #790b6b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#790b6b

RGB121, 11, 107

HSL308, 83%, 26%

HSV308, 91%, 47%

CMYK0%, 91%, 12%, 53%

Lab27.75, 52.53, -26.42

XYZ10.66, 5.37, 14.38

Decimal7932779

Web safe#660066

Pantone259 C

Shades of purple

#700a63 #66095b #5d0852 #54084a #4b0742 #41063a #380531 #2f0429 #250321 #1c0319

Tints of purple

#9a0e88 #bb11a5 #dc14c3 #ec29d3 #ef4ada #f26be0 #f58ce7 #f8adee #fbcef5 #feeffc

Colors that go with purple

Complementary#0b7919 Analogous#500b79 Analogous#790b34 Triadic#6b790b Triadic#0b6b79 Split complementary#34790b Split complementary#0b7950

Purple in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 91, 12, 53.

The same color needs a different cmyk build depending on the paper. Here is #790b6b on both.

Coated stockgloss or silk, C

0 91 12 53

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 88 15 59

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #790b6b straight into your stylesheet.

.background { background-color: #790b6b; }
.text { color: #790b6b; }
.border { border: 2px solid #790b6b; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #790b6b against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #790b6b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #790b6b sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #790b6b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #790b6b are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.