Purple

#79004d

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid pink at 322 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Purple color values

Every conversion for #79004d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#79004d

RGB121, 0, 77

HSL322, 100%, 24%

HSV322, 100%, 47%

CMYK0%, 100%, 36%, 53%

Lab25.57, 50.62, -10.04

XYZ9.22, 4.6, 7.42

Decimal7929933

Web safe#660066

Pantone242 C

Shades of purple

#700047 #670041 #5e003c #550036 #4c0030 #43002a #3a0025 #31001f #280019 #1f0013

Tints of purple

#9e0065 #c3007c #e80094 #ff0ea8 #ff34b5 #ff59c3 #ff7ed0 #ffa3de #ffc8eb #ffedf9

Colors that go with purple

Complementary#00792c Analogous#680079 Analogous#790011 Triadic#4d7900 Triadic#004d79 Split complementary#107900 Split complementary#007968

Purple in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 100, 36, 53.

The same color needs a different cmyk build depending on the paper. Here is #79004d on both.

Coated stockgloss or silk, C

0 100 36 53

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 96 37 59

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #79004d straight into your stylesheet.

.background { background-color: #79004d; }
.text { color: #79004d; }
.border { border: 2px solid #79004d; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #79004d against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #79004d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #79004d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #79004d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #79004d is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.