Medium purple

#786ebf

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #786ebf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#786ebf

RGB120, 110, 191

HSL247, 39%, 59%

HSV247, 42%, 75%

CMYK37%, 42%, 0%, 25%

Lab50.58, 23.36, -41.28

XYZ22.73, 18.91, 51.74

Decimal7892671

Web safe#6666cc

Pantone272 C

Shades of medium purple

#675bb7 #574cab #4e4399 #443b86 #3b3373 #312a60 #28224e #1e1a3b #141228 #0b0915

Tints of medium purple

#847bc5 #9189cb #9d96d1 #a9a3d6 #b6b0dc #c2bee2 #cecbe8 #dbd8ee #e7e5f4 #f3f3fa

Colors that go with medium purple

Complementary#b5bf6e Analogous#6e8dbf Analogous#a06ebf Triadic#bf786e Triadic#6ebf78 Split complementary#bfa16e Split complementary#8dbf6e

Medium purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 37, 42, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #786ebf on both.

Coated stockgloss or silk, C

37 42 0 25

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

38 43 4 31

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #786ebf straight into your stylesheet.

.background { background-color: #786ebf; }
.text { color: #786ebf; }
.border { border: 2px solid #786ebf; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #786ebf against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #786ebf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #786ebf sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #786ebf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #786ebf is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.