Dark magenta

#78438d

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep purple with a rich cast. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #78438d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#78438d
RGB120, 67, 141
HSL283, 36%, 41%
HSV283, 52%, 55%
CMYK15%, 52%, 0%, 45%
Lab37.72, 36.0, -32.02
XYZ14.56, 9.93, 26.35
Decimal7881613
Web safe#663399
Pantone2593 C
Pantone2593 CHex#78438dRgb120 67 141Cmyk15 52 0 45Lab38 36 -32Darker#26152cDeep#4f2c5dLighter#9c67b1

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 15, 52, 0, 45.

The same color needs a different cmyk build depending on the paper. Here is #78438d on both.

Coated stockgloss or silk, C
15 52 0 45
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
18 52 4 51
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #78438d straight into your stylesheet.

.background { background-color: #78438d; }
.text { color: #78438d; }
.border { border: 2px solid #78438d; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #78438d against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.03:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.99:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #78438d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #78438d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #78438d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #78438d are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.