Dark magenta

#780aa0

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

This is Dark magenta, a vivid purple at 284 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #780aa0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#780aa0

RGB120, 10, 160

HSL284, 88%, 33%

HSV284, 94%, 63%

CMYK25%, 94%, 0%, 37%

Lab31.23, 61.74, -54.01

XYZ14.2, 6.75, 33.81

Decimal7867040

Web safe#660099

Pantone527 C

Shades of dark magenta

#6e0993 #640886 #5a0879 #51076c #47065e #3d0551 #330444 #290337 #1f032a #16021d

Tints of dark magenta

#8f0cbe #a50edd #b71af1 #c138f3 #ca57f4 #d475f6 #dd93f8 #e7b2fa #f0d0fc #faeefe

Colors that go with dark magenta

Complementary#32a00a Analogous#2d0aa0 Analogous#a00a7d Triadic#a0780a Triadic#0aa078 Split complementary#7da00a Split complementary#0aa02d

Dark magenta in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 25, 94, 0, 37.

The same color needs a different cmyk build depending on the paper. Here is #780aa0 on both.

Coated stockgloss or silk, C

25 94 0 37

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

27 90 4 43

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #780aa0 straight into your stylesheet.

.background { background-color: #780aa0; }
.text { color: #780aa0; }
.border { border: 2px solid #780aa0; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #780aa0 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #780aa0 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #780aa0 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #780aa0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #780aa0 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.