Dark magenta

#78099b

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep purple with a serious cast. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #78099b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#78099b

RGB120, 9, 155

HSL286, 89%, 32%

HSV286, 94%, 61%

CMYK23%, 94%, 0%, 39%

Lab30.77, 60.94, -51.71

XYZ13.76, 6.56, 31.55

Decimal7866779

Web safe#660099

Pantone527 C

Shades of dark magenta

#6e088e #640882 #5b0775 #510669 #47055c #3d054f #340443 #2a0336 #20022a #16021d

Tints of dark magenta

#900bba #a80dd9 #bd15f1 #c534f3 #ce53f5 #d772f7 #e091f9 #e9b0fa #f1cffc #faeefe

Colors that go with dark magenta

Complementary#2c9b09 Analogous#2f099b Analogous#9b0975 Triadic#9b7809 Triadic#099b78 Split complementary#759b09 Split complementary#099b2f

Dark magenta in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 23, 94, 0, 39.

The same color needs a different cmyk build depending on the paper. Here is #78099b on both.

Coated stockgloss or silk, C

23 94 0 39

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

25 90 4 45

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #78099b straight into your stylesheet.

.background { background-color: #78099b; }
.text { color: #78099b; }
.border { border: 2px solid #78099b; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #78099b against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #78099b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #78099b sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #78099b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #78099b is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.