Blue

#77759f

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and muted. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #77759f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#77759f

RGB119, 117, 159

HSL243, 18%, 54%

HSV243, 26%, 62%

CMYK25%, 26%, 0%, 38%

Lab50.86, 10.33, -22.29

XYZ20.23, 19.15, 35.43

Decimal7828895

Web safe#666699

Pantone272 C

Shades of blue

#696794 #5f5d86 #555377 #4a4969 #403f5a #36354c #2c2b3d #21212f #171721 #0d0d12

Tints of blue

#8482a8 #908eb1 #9d9bba #a9a8c2 #b6b5cb #c2c1d4 #cfcedd #dcdbe6 #e8e8ef #f5f4f8

Colors that go with blue

Complementary#9d9f75 Analogous#75889f Analogous#8c759f Triadic#9f7775 Triadic#759f77 Split complementary#9f8c75 Split complementary#889f75

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 25, 26, 0, 38.

The same color needs a different cmyk build depending on the paper. Here is #77759f on both.

Coated stockgloss or silk, C

25 26 0 38

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

27 28 4 44

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #77759f straight into your stylesheet.

.background { background-color: #77759f; }
.text { color: #77759f; }
.border { border: 2px solid #77759f; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #77759f against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #77759f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #77759f sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #77759f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #77759f are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.