Dark magenta

#774194

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep purple with a rich cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Dark magenta color values

Every conversion for #774194, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#774194
RGB119, 65, 148
HSL279, 39%, 42%
HSV279, 56%, 58%
CMYK20%, 56%, 0%, 42%
Lab37.55, 38.42, -36.54
XYZ14.84, 9.84, 29.13
Decimal7815572
Web safe#663399
Pantone2593 C
Pantone2593 CHex#774194Rgb119 65 148Cmyk20 56 0 42Lab38 38 -37Darker#271531Deep#4f2b62Lighter#9a67b6

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 20, 56, 0, 42.

The same color needs a different cmyk build depending on the paper. Here is #774194 on both.

Coated stockgloss or silk, C
20 56 0 42
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
22 56 4 48
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #774194 straight into your stylesheet.

.background { background-color: #774194; }
.text { color: #774194; }
.border { border: 2px solid #774194; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #774194 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.08:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.97:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #774194 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #774194 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #774194 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #774194 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.