Purple

#771968

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple sits in the pink band, deep and strong. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Purple color values

Every conversion for #771968, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#771968

RGB119, 25, 104

HSL310, 65%, 28%

HSV310, 79%, 47%

CMYK0%, 79%, 13%, 53%

Lab28.42, 48.08, -23.45

XYZ10.45, 5.62, 13.63

Decimal7805288

Web safe#660066

Pantone259 C

Shades of purple

#6e1760 #641558 #5b134f #521147 #480f3f #3f0d37 #350b2f #2c0926 #23071e #190516

Tints of purple

#941f81 #b1259a #cd2bb3 #d844c0 #de60ca #e47dd3 #ea9add #f0b7e7 #f6d3f0 #fcf0fa

Colors that go with purple

Complementary#197728 Analogous#571977 Analogous#771939 Triadic#687719 Triadic#196877 Split complementary#397719 Split complementary#197757

Purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 79, 13, 53.

The same color needs a different cmyk build depending on the paper. Here is #771968 on both.

Coated stockgloss or silk, C

0 79 13 53

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 77 16 59

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #771968 straight into your stylesheet.

.background { background-color: #771968; }
.text { color: #771968; }
.border { border: 2px solid #771968; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #771968 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #771968 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #771968 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #771968 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #771968 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.