Purple

Purple color values

Every conversion for #770493, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The same color needs a different cmyk build depending on the paper. Here is #770493 on both.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #770493 straight into your stylesheet.

.background { background-color: #770493; }
.text { color: #770493; }
.border { border: 2px solid #770493; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #770493 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #770493 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #770493 sits on real print products. Start any of these in the maker.

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #770493 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

How we calculate these values