Purple

#760d94

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid purple at 287 degrees. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #760d94, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#760d94
RGB118, 13, 148
HSL287, 84%, 32%
HSV287, 91%, 58%
CMYK20%, 91%, 0%, 42%
Lab30.1, 58.64, -48.52
XYZ12.96, 6.28, 28.55
Decimal7736724
Web safe#660099
Pantone527 C
Pantone527 CHex#760d94Rgb118 13 148Cmyk20 91 0 42Lab30 59 -49Darker#2d0538Deep#4b085eLighter#a51dcc

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 20, 91, 0, 42.

The same color needs a different cmyk build depending on the paper. Here is #760d94 on both.

Coated stockgloss or silk, C
20 91 0 42
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
22 88 4 48
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #760d94 straight into your stylesheet.

.background { background-color: #760d94; }
.text { color: #760d94; }
.border { border: 2px solid #760d94; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #760d94 against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.31:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.26:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #760d94 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #760d94 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #760d94 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #760d94 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.