Purple

#76026d

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid pink at 305 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #76026d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#76026d

RGB118, 2, 109

HSL305, 97%, 24%

HSV305, 98%, 46%

CMYK0%, 98%, 8%, 54%

Lab26.73, 53.83, -29.37

XYZ10.25, 5.0, 14.89

Decimal7733869

Web safe#660066

Pantone259 C

Shades of purple

#6d0265 #64025d #5c0255 #53014d #4a0144 #41013c #380134 #30012c #270124 #1e011c

Tints of purple

#9b038f #bf03b1 #e404d2 #fb12e9 #fc36ec #fc5bf0 #fd80f3 #fda4f7 #fec9fa #ffedfd

Colors that go with purple

Complementary#02760b Analogous#450276 Analogous#760233 Triadic#6d7602 Triadic#026d76 Split complementary#337602 Split complementary#027645

Purple in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 98, 8, 54.

The same color needs a different cmyk build depending on the paper. Here is #76026d on both.

Coated stockgloss or silk, C

0 98 8 54

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 94 11 60

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #76026d straight into your stylesheet.

.background { background-color: #76026d; }
.text { color: #76026d; }
.border { border: 2px solid #76026d; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #76026d against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #76026d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #76026d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #76026d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #76026d are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.