Medium purple

#7572ba

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a soft blue at 242 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #7572ba, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7572ba

RGB117, 114, 186

HSL243, 34%, 59%

HSV243, 39%, 73%

CMYK37%, 39%, 0%, 27%

Lab51.11, 18.74, -37.58

XYZ22.22, 19.36, 49.02

Decimal7697082

Web safe#6666cc

Pantone272 C

Shades of medium purple

#6360b1 #5451a5 #4b4893 #423f81 #39366f #2f2d5d #26254b #1d1c39 #141327 #0a0a15

Tints of medium purple

#827fc0 #8e8cc7 #9b99cd #a8a6d3 #b4b3da #c1bfe0 #cdcce6 #dad9ed #e7e6f3 #f3f3f9

Colors that go with medium purple

Complementary#b7ba72 Analogous#7293ba Analogous#9972ba Triadic#ba7572 Triadic#72ba75 Split complementary#ba9972 Split complementary#93ba72

Medium purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 37, 39, 0, 27.

The same color needs a different cmyk build depending on the paper. Here is #7572ba on both.

Coated stockgloss or silk, C

37 39 0 27

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

38 40 4 33

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #7572ba straight into your stylesheet.

.background { background-color: #7572ba; }
.text { color: #7572ba; }
.border { border: 2px solid #7572ba; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #7572ba against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #7572ba against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #7572ba sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #7572ba and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7572ba is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.