Purple

#74036b

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple sits in the pink band, deep and vivid. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Purple color values

Every conversion for #74036b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#74036b
RGB116, 3, 107
HSL305, 95%, 23%
HSV305, 97%, 45%
CMYK0%, 97%, 8%, 55%
Lab26.27, 52.95, -28.83
XYZ9.89, 4.84, 14.32
Decimal7603051
Web safe#660066
Pantone259 C
Pantone259 CHex#74036bRgb116 3 107Cmyk0 97 8 55Lab26 53 -29Darker#3c0237Deep#63035cLighter#b10ea4

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 97, 8, 55.

The same color needs a different cmyk build depending on the paper. Here is #74036b on both.

Coated stockgloss or silk, C
0 97 8 55
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 93 11 61
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #74036b straight into your stylesheet.

.background { background-color: #74036b; }
.text { color: #74036b; }
.border { border: 2px solid #74036b; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #74036b against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.67:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.97:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #74036b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #74036b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #74036b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #74036b come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.