Purple

#74009a

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a deep purple with a rich cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #74009a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#74009a

RGB116, 0, 154

HSL285, 100%, 30%

HSV285, 100%, 60%

CMYK25%, 100%, 0%, 40%

Lab29.53, 61.6, -53.15

XYZ13.04, 6.05, 31.05

Decimal7602330

Web safe#660099

Pantone2597 C

Shades of purple

#6b008e #610081 #580075 #4f0069 #46005c #3c0050 #330044 #2a0037 #20002b #17001f

Tints of purple

#8d00bc #a700de #c000ff #c922ff #d144ff #d966ff #e288ff #eaaaff #f2cbff #fbedff

Colors that go with purple

Complementary#269a00 Analogous#27009a Analogous#9a0073 Triadic#9a7400 Triadic#009a74 Split complementary#739a00 Split complementary#009a27

Purple in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 25, 100, 0, 40.

The same color needs a different cmyk build depending on the paper. Here is #74009a on both.

Coated stockgloss or silk, C

25 100 0 40

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

27 96 4 46

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #74009a straight into your stylesheet.

.background { background-color: #74009a; }
.text { color: #74009a; }
.border { border: 2px solid #74009a; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #74009a against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #74009a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #74009a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #74009a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #74009a are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.