Blue

#73709c

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and muted. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #73709c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#73709c

RGB115, 112, 156

HSL244, 18%, 53%

HSV244, 28%, 61%

CMYK26%, 28%, 0%, 39%

Lab49.05, 11.28, -23.35

XYZ18.87, 17.63, 33.86

Decimal7565468

Web safe#666699

Pantone272 C

Shades of blue

#676490 #5d5a82 #535174 #494766 #3f3d58 #35334a #2b2a3c #21202e #171620 #0d0d12

Tints of blue

#807da5 #8d8aae #9a98b8 #a7a5c1 #b4b2ca #c1bfd3 #cecddc #dbdae5 #e8e7ef #f5f4f8

Colors that go with blue

Complementary#999c70 Analogous#70839c Analogous#89709c Triadic#9c7370 Triadic#709c73 Split complementary#9c8970 Split complementary#839c70

Blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 26, 28, 0, 39.

The same color needs a different cmyk build depending on the paper. Here is #73709c on both.

Coated stockgloss or silk, C

26 28 0 39

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

28 30 4 45

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #73709c straight into your stylesheet.

.background { background-color: #73709c; }
.text { color: #73709c; }
.border { border: 2px solid #73709c; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #73709c against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #73709c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #73709c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #73709c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #73709c come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.