Deep purple

#73597d

Hex, rgb, cmyk and Pantone values for deep purple, with shades, tints, matching colors and free print quality patterns.

Deep purple is a deep purple with a rich cast. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Deep purple color values

Every conversion for #73597d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#73597d
RGB115, 89, 125
HSL283, 17%, 42%
HSV283, 29%, 49%
CMYK8%, 29%, 0%, 51%
Lab41.64, 17.75, -16.2
XYZ14.34, 12.27, 21.01
Decimal7559549
Web safe#666666
Pantone667 C
Pantone667 CHex#73597dRgb115 89 125Cmyk8 29 0 51Lab42 18 -16Darker#261e2aDeep#4d3b53Lighter#967ea0

Shades of deep purple

Tints of deep purple

Colors that go with deep purple

Deep purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 8, 29, 0, 51.

The same color needs a different cmyk build depending on the paper. Here is #73597d on both.

Coated stockgloss or silk, C
8 29 0 51
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
11 31 4 57
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep purple in css

Copy #73597d straight into your stylesheet.

.background { background-color: #73597d; }
.text { color: #73597d; }
.border { border: 2px solid #73597d; }

How deep purple looks on light and dark

Deep purple and accessibility

Contrast ratios for #73597d against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.08:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.45:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #73597d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep purple on a business card, sticker and pattern

A quick look at how #73597d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep purple into a seamless pattern

Four patterns built from #73597d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #73597d are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.