Brown

#73292f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and soft. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #73292f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#73292f
RGB115, 41, 47
HSL355, 47%, 31%
HSV355, 64%, 45%
CMYK0%, 64%, 59%, 55%
Lab27.94, 33.1, 13.42
XYZ8.38, 5.44, 3.3
Decimal7547183
Web safe#663333
Pantone198 C
Pantone198 CHex#73292fRgb115 41 47Cmyk0 64 59 55Lab28 33 13Darker#2d1012Deep#4b1b1fLighter#a24149

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 64, 59, 55.

The same color needs a different cmyk build depending on the paper. Here is #73292f on both.

Coated stockgloss or silk, C
0 64 59 55
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 63 58 61
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #73292f straight into your stylesheet.

.background { background-color: #73292f; }
.text { color: #73292f; }
.border { border: 2px solid #73292f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #73292f against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.06:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.09:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #73292f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #73292f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #73292f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #73292f are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.