Dark magenta

#7323a0

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

This is Dark magenta, a strong purple at 278 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #7323a0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7323a0

RGB115, 35, 160

HSL278, 64%, 38%

HSV278, 78%, 63%

CMYK28%, 78%, 0%, 37%

Lab32.67, 54.39, -51.7

XYZ14.02, 7.38, 33.94

Decimal7545760

Web safe#663399

Pantone527 C

Shades of dark magenta

#692093 #601d85 #561a78 #4c176a #43145d #39114f #2f0e42 #250b34 #1c0827 #120519

Tints of dark magenta

#8528b8 #962ed1 #a246d6 #af5edc #bb76e1 #c78fe6 #d3a7ec #dfc0f1 #ebd8f6 #f8f0fc

Colors that go with dark magenta

Complementary#50a023 Analogous#3423a0 Analogous#a0238f Triadic#a07323 Triadic#23a073 Split complementary#8fa023 Split complementary#23a034

Dark magenta in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 28, 78, 0, 37.

The same color needs a different cmyk build depending on the paper. Here is #7323a0 on both.

Coated stockgloss or silk, C

28 78 0 37

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

30 76 4 43

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #7323a0 straight into your stylesheet.

.background { background-color: #7323a0; }
.text { color: #7323a0; }
.border { border: 2px solid #7323a0; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #7323a0 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #7323a0 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #7323a0 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #7323a0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #7323a0 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.