Purple

#73148f

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a strong purple at 286 degrees. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #73148f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#73148f
RGB115, 20, 143
HSL286, 75%, 32%
HSV286, 86%, 56%
CMYK20%, 86%, 0%, 44%
Lab29.73, 55.63, -46.05
XYZ12.28, 6.13, 26.52
Decimal7541903
Web safe#660099
Pantone527 C
Pantone527 CHex#73148fRgb115 20 143Cmyk20 86 0 44Lab30 56 -46Darker#2b0836Deep#480d59Lighter#a126c5

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 20, 86, 0, 44.

The same color needs a different cmyk build depending on the paper. Here is #73148f on both.

Coated stockgloss or silk, C
20 86 0 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
22 83 4 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #73148f straight into your stylesheet.

.background { background-color: #73148f; }
.text { color: #73148f; }
.border { border: 2px solid #73148f; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #73148f against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.44:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.23:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #73148f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #73148f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #73148f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #73148f come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.