Purple

#730b95

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a deep purple with a serious cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #730b95, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#730b95

RGB115, 11, 149

HSL285, 86%, 31%

HSV285, 93%, 58%

CMYK23%, 93%, 0%, 42%

Lab29.55, 58.71, -50.05

XYZ12.61, 6.05, 28.94

Decimal7539605

Web safe#660099

Pantone527 C

Shades of purple

#6a0a89 #60097d #570871 #4e0765 #440759 #3b064d #320541 #290435 #1f0329 #16021c

Tints of purple

#8b0db4 #a310d3 #b916ee #c235f0 #cb54f2 #d573f5 #de92f7 #e7b1f9 #f1cffb #faeefe

Colors that go with purple

Complementary#2d950b Analogous#2e0b95 Analogous#950b72 Triadic#95730b Triadic#0b9573 Split complementary#72950b Split complementary#0b952e

Purple in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 23, 93, 0, 42.

The same color needs a different cmyk build depending on the paper. Here is #730b95 on both.

Coated stockgloss or silk, C

23 93 0 42

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

25 90 4 48

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #730b95 straight into your stylesheet.

.background { background-color: #730b95; }
.text { color: #730b95; }
.border { border: 2px solid #730b95; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #730b95 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #730b95 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #730b95 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #730b95 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #730b95 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.