Purple

#72008e

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid purple at 288 degrees. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #72008e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#72008e
RGB114, 0, 142
HSL288, 100%, 28%
HSV288, 100%, 56%
CMYK20%, 100%, 0%, 44%
Lab28.2, 59.09, -47.94
XYZ11.82, 5.53, 26.04
Decimal7471246
Web safe#660099
Pantone2597 C
Pantone2597 CHex#72008eRgb114 0 142Cmyk20 100 0 44Lab28 59 -48Darker#31003dDeep#520066Lighter#a50bcb

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 20, 100, 0, 44.

The same color needs a different cmyk build depending on the paper. Here is #72008e on both.

Coated stockgloss or silk, C
20 100 0 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
22 96 4 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #72008e straight into your stylesheet.

.background { background-color: #72008e; }
.text { color: #72008e; }
.border { border: 2px solid #72008e; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #72008e against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.97:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.11:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #72008e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #72008e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #72008e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #72008e are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.