Purple

#710d74

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple sits in the pink band, deep and vivid. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Purple color values

Every conversion for #710d74, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#710d74
RGB113, 13, 116
HSL298, 80%, 25%
HSV298, 89%, 45%
CMYK3%, 89%, 0%, 55%
Lab26.9, 51.95, -33.65
XYZ10.11, 5.06, 16.97
Decimal7409012
Web safe#660066
Pantone2603 C
Pantone2603 CHex#710d74Rgb113 13 116Cmyk3 89 0 55Lab27 52 -34Darker#360637Deep#590a5cLighter#a81cac

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 3, 89, 0, 55.

The same color needs a different cmyk build depending on the paper. Here is #710d74 on both.

Coated stockgloss or silk, C
3 89 0 55
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
7 86 4 61
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #710d74 straight into your stylesheet.

.background { background-color: #710d74; }
.text { color: #710d74; }
.border { border: 2px solid #710d74; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #710d74 against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.44:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.01:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #710d74 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #710d74 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #710d74 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #710d74 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.