Dark violet

#701bc4

Hex, rgb, cmyk and Pantone values for dark violet, with shades, tints, matching colors and free print quality patterns.

Dark violet falls in the purple range, deep and strong. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Dark violet color values

Every conversion for #701bc4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#701bc4
RGB112, 27, 196
HSL270, 76%, 44%
HSV270, 86%, 77%
CMYK43%, 86%, 0%, 23%
Lab34.42, 64.57, -70.3
XYZ17.04, 8.21, 52.91
Decimal7347140
Web safe#6633cc
Pantone266 C
Pantone266 CHex#701bc4Rgb112 27 196Cmyk43 86 0 23Lab34 65 -70Darker#280a46Deep#4c1285Lighter#944add

Shades of dark violet

Tints of dark violet

Colors that go with dark violet

Dark violet in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 43, 86, 0, 23.

The same color needs a different cmyk build depending on the paper. Here is #701bc4 on both.

Coated stockgloss or silk, C
43 86 0 23
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
44 83 4 29
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark violet in css

Copy #701bc4 straight into your stylesheet.

.background { background-color: #701bc4; }
.text { color: #701bc4; }
.border { border: 2px solid #701bc4; }

How dark violet looks on light and dark

Dark violet and accessibility

Contrast ratios for #701bc4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.95:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.64:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #701bc4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark violet on a business card, sticker and pattern

A quick look at how #701bc4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark violet? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark violet into a seamless pattern

Four patterns built from #701bc4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark violet, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #701bc4 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.