Purple

#690077

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple sits in the pink band, deep and vivid. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #690077, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#690077

RGB105, 0, 119

HSL293, 100%, 23%

HSV293, 100%, 47%

CMYK12%, 100%, 0%, 53%

Lab24.75, 53.56, -39.11

XYZ9.16, 4.34, 17.81

Decimal6881399

Web safe#660066

Pantone2603 C

Shades of purple

#61006e #590065 #52005c #4a0054 #42004b #3a0042 #320039 #2b0030 #230027 #1b001f

Tints of purple

#8a009c #ab00c2 #cc00e7 #e30dff #e733ff #eb58ff #f07dff #f4a3ff #f9c8ff #fdedff

Colors that go with purple

Complementary#0e7700 Analogous#2e0077 Analogous#770049 Triadic#776900 Triadic#007769 Split complementary#497700 Split complementary#00772e

Purple in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 12, 100, 0, 53.

The same color needs a different cmyk build depending on the paper. Here is #690077 on both.

Coated stockgloss or silk, C

12 100 0 53

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

15 96 4 59

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #690077 straight into your stylesheet.

.background { background-color: #690077; }
.text { color: #690077; }
.border { border: 2px solid #690077; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #690077 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #690077 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #690077 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #690077 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #690077 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.