Purple

#68024b

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid pink at 317 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #68024b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#68024b

RGB104, 2, 75

HSL317, 96%, 21%

HSV317, 98%, 41%

CMYK0%, 98%, 28%, 59%

Lab21.92, 46.12, -14.59

XYZ7.0, 3.49, 6.96

Decimal6816331

Web safe#660033

Pantone260 C

Shades of purple

#590240 #4a0136 #430130 #3c012b #340126 #2d0120 #25011b #1e0116

Tints of purple

#8e0366 #b40382 #da049d #fa0ab6 #fb30c1 #fc56cd #fc7cd8 #fda2e3 #fec8ee #ffedfa

Colors that go with purple

Complementary#02681f Analogous#520268 Analogous#680218 Triadic#4b6802 Triadic#024b68 Split complementary#186802 Split complementary#026852

Purple in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 98, 28, 59.

The same color needs a different cmyk build depending on the paper. Here is #68024b on both.

Coated stockgloss or silk, C

0 98 28 59

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 94 30 65

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #68024b straight into your stylesheet.

.background { background-color: #68024b; }
.text { color: #68024b; }
.border { border: 2px solid #68024b; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #68024b against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #68024b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #68024b sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #68024b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #68024b is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.