Purple

#670d7a

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a deep pink, serious and easy to pair. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Purple color values

Every conversion for #670d7a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#670d7a
RGB103, 13, 122
HSL290, 81%, 26%
HSV290, 89%, 48%
CMYK16%, 89%, 0%, 52%
Lab25.49, 51.14, -39.85
XYZ9.25, 4.58, 18.81
Decimal6753658
Web safe#660066
Pantone2603 C
Pantone2603 CHex#670d7aRgb103 13 122Cmyk16 89 0 52Lab25 51 -40Darker#2f0637Deep#4e0a5cLighter#981cb2

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 16, 89, 0, 52.

The same color needs a different cmyk build depending on the paper. Here is #670d7a on both.

Coated stockgloss or silk, C
16 89 0 52
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
19 86 4 58
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #670d7a straight into your stylesheet.

.background { background-color: #670d7a; }
.text { color: #670d7a; }
.border { border: 2px solid #670d7a; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #670d7a against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.96:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.92:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #670d7a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #670d7a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #670d7a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #670d7a come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.