Indigo

#540da2

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

Indigo falls in the purple range, deep and vivid. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Indigo color values

Every conversion for #540da2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#540da2
RGB84, 13, 162
HSL269, 85%, 34%
HSV269, 92%, 64%
CMYK48%, 92%, 0%, 36%
Lab26.1, 57.07, -63.84
XYZ10.32, 4.78, 34.56
Decimal5508514
Web safe#660099
Pantone2735 C
Pantone2735 CHex#540da2Rgb84 13 162Cmyk48 92 0 36Lab26 57 -64Darker#1d0539Deep#320860Lighter#771dda

Shades of indigo

Tints of indigo

Colors that go with indigo

Indigo in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 48, 92, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #540da2 on both.

Coated stockgloss or silk, C
48 92 0 36
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
48 89 4 42
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #540da2 straight into your stylesheet.

.background { background-color: #540da2; }
.text { color: #540da2; }
.border { border: 2px solid #540da2; }

How indigo looks on light and dark

Indigo and accessibility

Contrast ratios for #540da2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.73:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.96:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #540da2 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #540da2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #540da2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #540da2 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.