Dark red

#4f0d13

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a strong red sitting at 355 degrees on the wheel. Dark reds this rich suit wine, leather and luxury labels. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Dark red color values

Every conversion for #4f0d13, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#4f0d13
RGB79, 13, 19
HSL355, 72%, 18%
HSV355, 84%, 31%
CMYK0%, 84%, 76%, 69%
Lab15.47, 30.47, 14.98
XYZ3.49, 2.0, 0.82
Decimal5180691
Web safe#660000
Pantone490 C
Pantone490 CHex#4f0d13Rgb79 13 19Cmyk0 84 76 69Lab15 30 15Darker#35090dDeep#4f0d13Lighter#861d27

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

At this depth the ink coverage is heavy, worth a proof before a long run. The cmyk build is 0, 84, 76, 69.

The same color needs a different cmyk build depending on the paper. Here is #4f0d13 on both.

Coated stockgloss or silk, C
0 84 76 69
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 81 74 75
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #4f0d13 straight into your stylesheet.

.background { background-color: #4f0d13; }
.text { color: #4f0d13; }
.border { border: 2px solid #4f0d13; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #4f0d13 against black and white text, measured to the WCAG standard.

Textwhite text on this color
15.01:1
AApass · AA largepass · AAApass
Textblack text on this color
1.40:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #4f0d13 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #4f0d13 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #4f0d13 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #4f0d13 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.