Purple

#4e0748

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid pink at 305 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #4e0748, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#4e0748
RGB78, 7, 72
HSL305, 84%, 17%
HSV305, 91%, 31%
CMYK0%, 91%, 8%, 69%
Lab16.7, 38.43, -21.11
XYZ4.39, 2.24, 6.33
Decimal5113672
Web safe#660033
Pantone2623 C
Pantone2623 CHex#4e0748Rgb78 7 72Cmyk0 91 8 69Lab17 38 -21Darker#380534Lighter#89137f

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

At this depth the ink coverage is heavy, worth a proof before a long run. The cmyk build is 0, 91, 8, 69.

The same color needs a different cmyk build depending on the paper. Here is #4e0748 on both.

Coated stockgloss or silk, C
0 91 8 69
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 88 11 75
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #4e0748 straight into your stylesheet.

.background { background-color: #4e0748; }
.text { color: #4e0748; }
.border { border: 2px solid #4e0748; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #4e0748 against black and white text, measured to the WCAG standard.

Textwhite text on this color
14.50:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.45:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #4e0748 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #4e0748 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #4e0748 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #4e0748 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.