Blue

#4924cf

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and strong. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #4924cf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#4924cf
RGB73, 36, 207
HSL253, 70%, 48%
HSV253, 83%, 81%
CMYK65%, 83%, 0%, 19%
Lab32.22, 60.18, -80.51
XYZ14.64, 7.18, 59.65
Decimal4793551
Web safe#3333cc
Pantone2736 C
Pantone2736 CHex#4924cfRgb73 36 207Cmyk65 83 0 19Lab32 60 -81Darker#1e0f55Deep#341992Lighter#7a5fdb

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 65, 83, 0, 19.

The same color needs a different cmyk build depending on the paper. Here is #4924cf on both.

Coated stockgloss or silk, C
65 83 0 19
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
64 80 4 25
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #4924cf straight into your stylesheet.

.background { background-color: #4924cf; }
.text { color: #4924cf; }
.border { border: 2px solid #4924cf; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #4924cf against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.62:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.44:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #4924cf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #4924cf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #4924cf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #4924cf are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.