Indigo

#491c7a

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

This is Indigo, a strong purple at 269 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Indigo color values

Every conversion for #491c7a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#491c7a

RGB73, 28, 122

HSL269, 63%, 29%

HSV269, 77%, 48%

CMYK40%, 77%, 0%, 52%

Lab22.49, 40.41, -44.94

XYZ6.68, 3.65, 18.77

Decimal4791418

Web safe#333366

Pantone268 C

Shades of indigo

#431a70 #3d1867 #38155d #321353 #2c1149 #260f40 #200c36 #1b0a2c #150823 #0f0619

Tints of indigo

#5a2296 #6a29b2 #7b2fcd #8c4ad5 #9e65dc #b081e2 #c19de9 #d3b9ef #e4d5f5 #f6f0fc

Colors that go with indigo

Complementary#4d7a1c Analogous#1c1e7a Analogous#781c7a Triadic#7a491c Triadic#1c7a49 Split complementary#7a781c Split complementary#1e7a1c

Indigo in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 40, 77, 0, 52.

The same color needs a different cmyk build depending on the paper. Here is #491c7a on both.

Coated stockgloss or silk, C

40 77 0 52

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

41 75 4 58

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #491c7a straight into your stylesheet.

.background { background-color: #491c7a; }
.text { color: #491c7a; }
.border { border: 2px solid #491c7a; }

How indigo looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indigo and accessibility

Contrast ratios for #491c7a against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #491c7a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #491c7a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #491c7a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #491c7a is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.