Medium blue

#470fd4

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a mid purple with a balanced cast. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium blue color values

Every conversion for #470fd4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#470fd4
RGB71, 15, 212
HSL257, 87%, 45%
HSV257, 93%, 83%
CMYK67%, 93%, 0%, 17%
Lab30.48, 67.74, -86.3
XYZ14.65, 6.43, 62.76
Decimal4657108
Web safe#3300cc
Pantone2736 C
Pantone2736 CHex#470fd4Rgb71 15 212Cmyk67 93 0 17Lab30 68 -86Darker#1a064fDeep#310a91Lighter#7243e8

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 67, 93, 0, 17.

The same color needs a different cmyk build depending on the paper. Here is #470fd4 on both.

Coated stockgloss or silk, C
67 93 0 17
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
66 90 4 23
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #470fd4 straight into your stylesheet.

.background { background-color: #470fd4; }
.text { color: #470fd4; }
.border { border: 2px solid #470fd4; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #470fd4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.18:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.29:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #470fd4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #470fd4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #470fd4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #470fd4 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.