Medium blue

#412bc4

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

This is Medium blue, a strong blue at 249 degrees. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium blue color values

Every conversion for #412bc4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#412bc4

RGB65, 43, 196

HSL249, 64%, 47%

HSV249, 78%, 77%

CMYK67%, 78%, 0%, 23%

Lab31.43, 53.21, -75.41

XYZ13.01, 6.84, 52.86

Decimal4271044

Web safe#3333cc

Pantone2736 C

Shades of medium blue

#3b27b3 #3624a2 #302091 #2a1c80 #25186f #1f155d #19114c #140d3b #0e092a #080619

Tints of medium blue

#4c36d3 #5f4ad7 #715fdc #8374e0 #9689e5 #a89dea #bbb2ee #cdc7f3 #e0dcf7 #f2f0fc

Colors that go with medium blue

Complementary#aec42b Analogous#2b61c4 Analogous#8d2bc4 Triadic#c4412b Triadic#2bc441 Split complementary#c48e2b Split complementary#62c42b

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 67, 78, 0, 23.

The same color needs a different cmyk build depending on the paper. Here is #412bc4 on both.

Coated stockgloss or silk, C

67 78 0 23

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

66 76 4 29

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #412bc4 straight into your stylesheet.

.background { background-color: #412bc4; }
.text { color: #412bc4; }
.border { border: 2px solid #412bc4; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #412bc4 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #412bc4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #412bc4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #412bc4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #412bc4 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.