Blue

#403dfa

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #403dfa, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#403dfa

RGB64, 61, 250

HSL241, 95%, 61%

HSV241, 76%, 98%

CMYK74%, 76%, 0%, 2%

Lab40.13, 60.52, -91.97

XYZ21.04, 11.33, 91.52

Decimal4210170

Web safe#3333ff

Pantone2728 C

Shades of blue

#2522f9 #0a06f9 #0906dd #0805c2 #0704a7 #06048b #050370 #030255 #020139 #01011e

Tints of blue

#514ffa #6360fb #7472fb #8684fc #9795fc #a8a7fd #bab9fd #cbcafe #dcdcfe #eeeeff

Colors that go with blue

Complementary#f7fa3d Analogous#3d98fa Analogous#9f3dfa Triadic#fa403d Triadic#3dfa40 Split complementary#fa9f3d Split complementary#98fa3d

Blue in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 74, 76, 0, 2.

The same color needs a different cmyk build depending on the paper. Here is #403dfa on both.

Coated stockgloss or silk, C

74 76 0 2

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

72 74 4 8

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #403dfa straight into your stylesheet.

.background { background-color: #403dfa; }
.text { color: #403dfa; }
.border { border: 2px solid #403dfa; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #403dfa against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #403dfa against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #403dfa sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #403dfa and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #403dfa is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.