Blue

#400ef0

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #400ef0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#400ef0

RGB64, 14, 240

HSL253, 89%, 50%

HSV253, 94%, 94%

CMYK73%, 94%, 0%, 6%

Lab33.34, 74.46, -97.61

XYZ18.0, 7.7, 82.97

Decimal4198128

Web safe#3300ff

Pantone2736 C

Shades of blue

#3a0ddb #350cc6 #2f0ab1 #29099c #240886 #1e0771 #19055c #130447 #0d0332 #08021d

Tints of blue

#5124f2 #633af4 #7551f5 #8767f6 #997ef7 #aa94f9 #bcabfa #cec1fb #e0d8fd #f2eefe

Colors that go with blue

Complementary#bef00e Analogous#0e4df0 Analogous#b10ef0 Triadic#f0400e Triadic#0ef040 Split complementary#f0b10e Split complementary#4df00e

Blue in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 73, 94, 0, 6.

The same color needs a different cmyk build depending on the paper. Here is #400ef0 on both.

Coated stockgloss or silk, C

73 94 0 6

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

71 90 4 12

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #400ef0 straight into your stylesheet.

.background { background-color: #400ef0; }
.text { color: #400ef0; }
.border { border: 2px solid #400ef0; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #400ef0 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #400ef0 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #400ef0 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #400ef0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #400ef0 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.