Medium blue

#400cd3

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue falls in the purple range, deep and vivid. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium blue color values

Every conversion for #400cd3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#400cd3
RGB64, 12, 211
HSL256, 89%, 44%
HSV256, 94%, 83%
CMYK70%, 94%, 0%, 17%
Lab29.55, 67.73, -87.28
XYZ14.0, 6.06, 62.06
Decimal4197587
Web safe#3300cc
Pantone2736 C
Pantone2736 CHex#400cd3Rgb64 12 211Cmyk70 94 0 17Lab30 68 -87Darker#17044cDeep#2c088fLighter#6a3dea

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 70, 94, 0, 17.

The same color needs a different cmyk build depending on the paper. Here is #400cd3 on both.

Coated stockgloss or silk, C
70 94 0 17
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
68 90 4 23
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #400cd3 straight into your stylesheet.

.background { background-color: #400cd3; }
.text { color: #400cd3; }
.border { border: 2px solid #400cd3; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #400cd3 against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.50:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.21:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #400cd3 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #400cd3 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #400cd3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #400cd3 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.