Indigo

#400a66

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

Indigo is a deep purple with a rich cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Indigo color values

Every conversion for #400a66, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#400a66

RGB64, 10, 102

HSL275, 82%, 22%

HSV275, 90%, 40%

CMYK37%, 90%, 0%, 60%

Lab16.83, 40.99, -41.28

XYZ4.62, 2.27, 12.76

Decimal4196966

Web safe#330066

Pantone2755 C

Shades of indigo

#370957 #2d0748 #24063a #1f0532 #1b042b #160323 #11031c

Tints of indigo

#560d89 #6b11ab #8114ce #961fe9 #a642ec #b664f0 #c687f3 #d7aaf7 #e7ccfa #f7effd

Colors that go with indigo

Complementary#30660a Analogous#120a66 Analogous#660a5e Triadic#66400a Triadic#0a6640 Split complementary#5e660a Split complementary#0a6612

Indigo in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 37, 90, 0, 60.

The same color needs a different cmyk build depending on the paper. Here is #400a66 on both.

Coated stockgloss or silk, C

37 90 0 60

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

38 87 4 66

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #400a66 straight into your stylesheet.

.background { background-color: #400a66; }
.text { color: #400a66; }
.border { border: 2px solid #400a66; }

How indigo looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indigo and accessibility

Contrast ratios for #400a66 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #400a66 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #400a66 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #400a66 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #400a66 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.