Indigo

#3f098b

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

This is Indigo, a vivid purple at 265 degrees. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Indigo color values

Every conversion for #3f098b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3f098b
RGB63, 9, 139
HSL265, 88%, 29%
HSV265, 94%, 55%
CMYK55%, 94%, 0%, 45%
Lab20.5, 50.3, -58.99
XYZ6.81, 3.12, 24.67
Decimal4131211
Web safe#330099
Pantone2735 C
Pantone2735 CHex#3f098bRgb63 9 139Cmyk55 94 0 45Lab21 50 -59Darker#1a0439Deep#2b0660Lighter#5f17c4

Shades of indigo

Tints of indigo

Colors that go with indigo

Indigo in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 55, 94, 0, 45.

The same color needs a different cmyk build depending on the paper. Here is #3f098b on both.

Coated stockgloss or silk, C
55 94 0 45
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
55 90 4 51
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #3f098b straight into your stylesheet.

.background { background-color: #3f098b; }
.text { color: #3f098b; }
.border { border: 2px solid #3f098b; }

How indigo looks on light and dark

Indigo and accessibility

Contrast ratios for #3f098b against black and white text, measured to the WCAG standard.

Textwhite text on this color
12.94:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.62:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #3f098b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #3f098b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #3f098b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #3f098b are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.