Indigo

#3d0ca1

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

Indigo is a deep purple with a rich cast. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Indigo color values

Every conversion for #3d0ca1, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3d0ca1
RGB61, 12, 161
HSL260, 86%, 34%
HSV260, 93%, 63%
CMYK62%, 93%, 0%, 37%
Lab23.1, 54.98, -68.29
XYZ8.49, 3.83, 34.01
Decimal4000929
Web safe#330099
Pantone2735 C
Pantone2735 CHex#3d0ca1Rgb61 12 161Cmyk62 93 0 37Lab23 55 -68Darker#160439Deep#24075fLighter#5a1bd9

Shades of indigo

Tints of indigo

Colors that go with indigo

Indigo in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 62, 93, 0, 37.

The same color needs a different cmyk build depending on the paper. Here is #3d0ca1 on both.

Coated stockgloss or silk, C
62 93 0 37
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
61 90 4 43
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #3d0ca1 straight into your stylesheet.

.background { background-color: #3d0ca1; }
.text { color: #3d0ca1; }
.border { border: 2px solid #3d0ca1; }

How indigo looks on light and dark

Indigo and accessibility

Contrast ratios for #3d0ca1 against black and white text, measured to the WCAG standard.

Textwhite text on this color
11.89:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.77:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #3d0ca1 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #3d0ca1 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #3d0ca1 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #3d0ca1 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.