Indigo

#391d9c

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

Indigo is a deep blue that reads rich. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Indigo color values

Every conversion for #391d9c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#391d9c

RGB57, 29, 156

HSL253, 69%, 36%

HSV253, 81%, 61%

CMYK63%, 81%, 0%, 39%

Lab24.16, 47.19, -63.49

XYZ8.13, 4.15, 31.82

Decimal3743132

Web safe#333399

Pantone2746 C

Shades of indigo

#341b8f #2f1882 #2b1675 #261368 #21115b #1c0e4e #180c41 #130a34 #0e0727 #09051a

Tints of indigo

#4222b6 #4c27d0 #5e3bda #7355df #886ee4 #9e88e9 #b3a2ee #c8bcf3 #ddd6f7 #f3f0fc

Colors that go with indigo

Complementary#809c1d Analogous#1d419c Analogous#781d9c Triadic#9c391d Triadic#1d9c39 Split complementary#9c781d Split complementary#419c1d

Indigo in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 63, 81, 0, 39.

The same color needs a different cmyk build depending on the paper. Here is #391d9c on both.

Coated stockgloss or silk, C

63 81 0 39

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

62 79 4 45

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #391d9c straight into your stylesheet.

.background { background-color: #391d9c; }
.text { color: #391d9c; }
.border { border: 2px solid #391d9c; }

How indigo looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indigo and accessibility

Contrast ratios for #391d9c against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #391d9c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #391d9c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #391d9c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #391d9c is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.