Blue

#3910db

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #3910db, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3910db
RGB57, 16, 219
HSL252, 86%, 46%
HSV252, 93%, 86%
CMYK74%, 93%, 0%, 14%
Lab30.29, 68.61, -90.7
XYZ14.66, 6.35, 67.47
Decimal3739867
Web safe#3300cc
Pantone2736 C
Pantone2736 CHex#3910dbRgb57 16 219Cmyk74 93 0 14Lab30 69 -91Darker#160656Deep#280b98Lighter#6a4ae8

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 74, 93, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #3910db on both.

Coated stockgloss or silk, C
74 93 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
72 90 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #3910db straight into your stylesheet.

.background { background-color: #3910db; }
.text { color: #3910db; }
.border { border: 2px solid #3910db; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #3910db against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.25:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.27:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #3910db against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #3910db sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #3910db and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #3910db come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.