Blue

#3902ff

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and vivid. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #3902ff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3902ff
RGB57, 2, 255
HSL253, 100%, 50%
HSV253, 99%, 100%
CMYK78%, 99%, 0%, 0%
Lab34.26, 79.56, -104.55
XYZ19.76, 8.13, 95.14
Decimal3736319
Web safe#3300ff
Pantone2736 C
Pantone2736 CHex#3902ffRgb57 2 255Cmyk78 99 0 0Lab34 80 -105Darker#190072Deep#2800baLighter#7652f6

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 78, 99, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #3902ff on both.

Coated stockgloss or silk, C
78 99 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
76 95 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #3902ff straight into your stylesheet.

.background { background-color: #3902ff; }
.text { color: #3902ff; }
.border { border: 2px solid #3902ff; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #3902ff against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.99:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.63:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #3902ff against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #3902ff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #3902ff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #3902ff is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.