Indigo

#350a68

Hex, rgb, cmyk and Pantone values for indigo, with shades, tints, matching colors and free print quality patterns.

Indigo falls in the purple range, deep and vivid. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Indigo color values

Every conversion for #350a68, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#350a68
RGB53, 10, 104
HSL267, 82%, 22%
HSV267, 90%, 41%
CMYK49%, 90%, 0%, 59%
Lab15.35, 39.89, -45.09
XYZ4.08, 1.97, 13.26
Decimal3476072
Web safe#330066
Pantone2755 C
Pantone2755 CHex#350a68Rgb53 10 104Cmyk49 90 0 59Lab15 40 -45Darker#1c0538Deep#2f095dLighter#5718a1

Shades of indigo

Tints of indigo

Colors that go with indigo

Indigo in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 49, 90, 0, 59.

The same color needs a different cmyk build depending on the paper. Here is #350a68 on both.

Coated stockgloss or silk, C
49 90 0 59
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
49 87 4 65
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indigo in css

Copy #350a68 straight into your stylesheet.

.background { background-color: #350a68; }
.text { color: #350a68; }
.border { border: 2px solid #350a68; }

How indigo looks on light and dark

Indigo and accessibility

Contrast ratios for #350a68 against black and white text, measured to the WCAG standard.

Textwhite text on this color
15.06:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.39:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #350a68 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indigo on a business card, sticker and pattern

A quick look at how #350a68 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indigo? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indigo into a seamless pattern

Four patterns built from #350a68 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indigo, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #350a68 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.