Medium blue

#3433bf

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

This is Medium blue, a strong blue at 240 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #3433bf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#3433bf
RGB52, 51, 191
HSL240, 58%, 47%
HSV240, 73%, 75%
CMYK73%, 73%, 0%, 25%
Lab31.48, 46.19, -72.41
XYZ12.0, 6.86, 49.98
Decimal3421119
Web safe#3333cc
Pantone2736 C
Pantone2736 CHex#3433bfRgb52 51 191Cmyk73 73 0 25Lab31 46 -72Darker#15154eDeep#252487Lighter#6a6ad0

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 73, 73, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #3433bf on both.

Coated stockgloss or silk, C
73 73 0 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
71 71 4 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #3433bf straight into your stylesheet.

.background { background-color: #3433bf; }
.text { color: #3433bf; }
.border { border: 2px solid #3433bf; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #3433bf against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.85:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.37:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #3433bf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #3433bf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #3433bf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #3433bf come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.