Blue

#321fda

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and strong. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #321fda, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#321fda

RGB50, 31, 218

HSL246, 75%, 49%

HSV246, 86%, 85%

CMYK77%, 86%, 0%, 15%

Lab31.16, 63.64, -88.69

XYZ14.46, 6.72, 66.86

Decimal3284954

Web safe#3333cc

Pantone2736 C

Shades of blue

#2e1cc7 #291ab4 #2517a1 #20148e #1c117a #180f67 #130c54 #0f0941 #0b072e #06041b

Tints of blue

#4230e2 #5545e5 #695ae8 #7c70eb #9085ee #a39af1 #b6b0f4 #cac5f7 #dddafa #f1effd

Colors that go with blue

Complementary#c7da1f Analogous#1f69da Analogous#901fda Triadic#da321f Triadic#1fda32 Split complementary#da901f Split complementary#69da1f

Blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 77, 86, 0, 15.

The same color needs a different cmyk build depending on the paper. Here is #321fda on both.

Coated stockgloss or silk, C

77 86 0 15

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

75 83 4 21

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #321fda straight into your stylesheet.

.background { background-color: #321fda; }
.text { color: #321fda; }
.border { border: 2px solid #321fda; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #321fda against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #321fda against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #321fda sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #321fda and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #321fda are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.